© 2019 by Linh Luu.

Student Brief

Lit Fridays Flatbush

Campaign

Inspired by the First Fridays event around the city, “Lit Friday Flatbush” aims to bring together Flatbush residents and visitors in a night of literary-themed entertainment. With the motto of celebrating local, Lit Friday Flatbush will also extend beyond the local Greenlight Bookstore site to local restaurants and bars with discounts for LF attendees. Going with the more abstract route, I used simple geometric shapes that emphasize the quirkiness and vibrancy of the Flatbush community. The confetti-like construction came out appropriately with the cheeky tone of voice.