© 2019 by Linh Luu.

Student brief

Nap store

Start-up identity

Design brand identity for a "nap store" which rents out nap pods for hectic professionals looking to recharge. I came up with the name of Hupnos which comes from the greek word for sleep. For this project, I wanted to be inspired by a culture that values slow living over the fast race often seen in the States. As a result, Hupnos focuses on a visual direction that values nature, calmness and the idea of a higher quality of life.