© 2019 by Linh Luu.

Student brief

Joya Airline

Corporate branding

Joya Airline is a budget airline based in Mexico. For the branding, I decided to use the gem shape ("joya" means gem in Spanish) as a main structure. The color scheme used is fun, lighthearted that appeals to a crowd that is young and wants to explore parts of Mexico that are more hidden and not just the touristy destinations. The photography treatment here emphasizes the unconventional lenses that Joya wants travelers to see Mexico through and to highlight the endless gems that one can discover in Mexico.