© 2019 by Linh Luu.

Student Brief


Branding & packaging

For this boutique ice-cream brand, I came up with the name "Poppu" which is the Japanese for "pop." The idea of pop refers to pop art and pop culture. I designed a pastel color scheme to accompany the packaging as the identity of this unique brand is "ice cream for romantics." Hence, the unconventional ice cream flavor titles. It was a fun experiment to create a brand that could feel elevated with a feminine angle and stand out from the general ice cream brands in the market.